Digital Marketer’s Approach To SEO

In the old days of the Net, there was no Search Engine Optimization Professionals or automated systems. A couple of years back, the term “Seo” did not even exist!

Organic Search Engine Optimization today refers to the process of generating more traffic to a site through ranking for numerous keywords that prospective clients are using to find your business. The only distinction between Organic Search Engine Optimization and the Search Engine Optimization we now recognize is that Organic Search Engine Optimization is a hand-operated process vs. the present automatic procedures of web page submission and change that identifies “contemporary” Search Engine Optimization. Organic SEO focuses on promoting sites using handwritten and submitted articles that are guaranteed to be high quality and fact-based. Organic Search Engine Optimization, if you truly think of is a “perfectionist” approach to website optimization because nothing is a “black box operation.” A black box approach can get you and your site into a short-lived and challenging situation. When SEO is done correctly, it positions your site as an authority in the field.

Organic SEO is based on a clear understanding of basic ideas, consisting of:

– On page factors

This includes the importance and structure of titles.

A thorough understanding of URL structures and how the search engines, e.g., Google read and interpret them.

Anchor text and how to best utilize them for not only authority but also higher rankings.

Content is said to be king, and this is true and must deliver quality to the reader and be played out in a way that is also relevant for Search engines.

Meta tags and descriptions are essential and must be structured to be consistent with the theme of your site.

Then there is AMP (Accelerated Mobile Pages) In This day and age it is essential to have your site optimised for mobile. Recent figures are revealing that over 70% of searches are now done on a mobile device.

We have some other on-page factors that can not be discussed in this article as they are a proprietary algorithm.

– Seo

SEO is the process of positioning your site in front of your customers and clients, to generate more leads resulting in more sales. Our systems and process are proprietary. What I can say is that at this stage of the game linking is still King. The types of links and the quality make all the difference.

We create branding first to establish Authority. Once a solid foundation has been created through solid practices we can then start to secure your place in the rankings for hundred or even thousands of keywords. All our marketing is done manually no AI or cheap software resulting in poor links and loss of authority.

– Viral Advertising and marketing

Social Media is a major player these days, and no online strategy would be complete without a strong social media presence. I always think of social media as the coffee shop and the referral system and your website as your store front. People looking for your business are going to Google general referrals are coming from Facebook, twitter, LinkedIn, etc.

– Keyword Research

Keyword research is a significant part of Search Engine Optimisation. The correct keywords can make or break a campaign. We create content that is keyword rich and themed. This allows us to rank for multiple keywords in a niche. The days of writing content for search engines is gone. If your content isn’t productive and interactive and able to rank for multiple keywords your not in the game anymore.

This is a quick introduction to Digital Marketer Australia. We hope to see you soon and enjoy a fruitful partnership.